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Frutarom Enters “Beauty from Within” Market in Asia

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By: TOM BRANNA

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ISRAEL: Frutarom has entered the “beauty from within” market with Phytofloral, a patented, cosmeceutical that gives skin a light, even tone and promotes skin health. It was developed by IBR, Ltd., Israel. Frutarom will showcase Phytofloral this month at Vitafoods Asia, which will be held in Singapore. Phytofloral is composed of a proprietary ingredient derived from non-GMO tomatoes rich in the colorless carotenoids, phytoene and phytofluene. It is available as a free-flowing, all-natural powd...

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